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Purpose & Ambition – For what does this
organization exist? What do we say defines success? |
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Stakeholder Commitments – Who else has a stake in this
organization? What are we promising to them? |
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Strategic Assets – What do we have that makes us uniquely
capable of succeeding? |
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Guiding Beliefs – What are the critical assumptions
that we are betting everything on? |
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![next practice](images/next-practice.gif) |